The hilltop Hollywood sign,which overlooks most of Los Angeles and has become an internationally recognized representation of the hometown of the American movie industry,has turned 80 years old.
The Hollywood Chamber of Commerce,which owns the sign,isn’t sure when construction was completed but said the sign’s saga began in 1923,when real-estate developers decided to advertise a new upscale community with the enormous sign,which then read“Hollywoodland.”
The Great Depression bankrupted the realestate firm and maintenance ended in 1939,when vandals,age and termites attacked the letters.The Hollywood Chamber of Commerce took responsibility for the sign in 1944 and eventually removed the“l(fā)and,”replacing the original letters with all-steel construction.
The sign now earns hundreds of thousands of dollars a year for the chamber,with its image emblazoned on souvenir hats,shirts,mugs and other bric-a-brac.
Over the years,the Hollywood sign has endured numerous alterations—most of them unauthorized.Two of the more notable:“Hollyweed”in 1976,promoting the legalization of marijuana;and“Holywood”in 1987,commemorating a local visit by Pope John Paul II.
好萊塢標(biāo)志80年
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坐落于山頂之上的好萊塢標(biāo)志可以俯瞰洛杉磯絕大部分景色,并且已經(jīng)成為國際公認(rèn)的美國電影產(chǎn)業(yè)故鄉(xiāng)的代表。現(xiàn)在它已80歲了。
這個(gè)標(biāo)志歸屬好萊塢商業(yè)委員會(huì)所有,他們不能準(zhǔn)確地說出該標(biāo)志完工的時(shí)間,但說這個(gè)標(biāo)志的故事始于1923年。當(dāng)時(shí)房地產(chǎn)開發(fā)商決定用巨大的標(biāo)志為一個(gè)新的高檔社區(qū)做宣傳廣告,那時(shí)的標(biāo)志是“Holly-woodland”。
房地產(chǎn)公司在大蕭條時(shí)期破產(chǎn)了,公司對標(biāo)志的維護(hù)到1939年結(jié)束。此時(shí)的好萊塢標(biāo)志飽受毀壞、老化和白蟻的摧殘。1944年,好萊塢商業(yè)委員會(huì)接管了標(biāo)志,并最終移去了“l(fā)and”四個(gè)字母,把原來的字母用全鋼結(jié)構(gòu)代替。
現(xiàn)在,這個(gè)標(biāo)志每年為委員會(huì)賺取成百上千萬美元,它的圖案出現(xiàn)在紀(jì)念帽、襯衫、杯子以及其他一些小裝飾品上。
好萊塢標(biāo)志多年來承受了無數(shù)變更——大多數(shù)是未經(jīng)許可的。其中比較有名的兩個(gè)是:1976年的“Holly-weed”,是為了促使大麻合法化;還有1987年的“Holy-wood”,為了紀(jì)念教皇約翰·保羅二世的一次地方性訪問。