Intern – data analysis and customer profiling

Business / Role Purpose

This role will support the customer-centric digital strategy to enhance the ef

fectiveness of digital channels and campaigns by robust metrics and reporting.

Job Duties：

Data tools and framework

- Develop a structured monitoring and analytic framework for digital channels

and campaigns

- Implement and use analytical tools to develop customer analytics and build a

d hoc reports

- Set up automated reporting across multiple data sources

Analyses

-Ongoing monitor digital channel and campaign performance and drive learning t

o continuously enhance the decision process and effectiveness

-Work with business units to develop more in-depth analysis

-Manage a designated customer portfolio and support customer segmentation to c

lassify customer and to understand customer behavior

Qualification：

Background and Working Experience

- Bachelor degree or above; major in statistics or MIS

- Data analysis experience is preferred， ideally from consumer bank， credit ca

rd， or brands which utilize multi-channels to drive sales

Technical Skill

- Position requires knowledge of relational database principles

- Desired software skills include SQL， SAS or at least MS Access and Excel

Language

-Good command of written ， spoken English and Chinese;

Others

- Have strong analytical skills and business acumen

- Be able to communicate effectively

- Highly self-motivated and well prepared to take on challenges

- Internet savvy

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